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The Pantone® Colour of the Year 2024 is...

PANTONE® 13-1023 Peach Fuzz


PANTONE® 13-1023 Peach Fuzz

For 25 years, Pantone have been giving us their Colour of the Year (aka Color of the Year), and at Opus Print we're always attuned to the colours that shape our world in the print, design and packaging industry. So, looking through Pantone’s announcement, here’s what they say about this year’s choice:


Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity. While centred in the human experience of enriching and nurturing the mind body and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful bringing beauty to the digital world. Poetic and romantic, a clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been rephrased to have a contemporary ambiance.

Using Peach Fuzz in Packaging and Multimedia Design

A clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been rephrased to have a contemporary ambiance enabling it to seamlessly display its presence in both the physical and digital world. Seemingly tactile and touchable, PANTONE 13-1023 Peach Fuzz warmly welcomes, inviting consumers to reach out and engage, making it an enticing shade for a variety of products from food and beverage to cosmetics and accessories. Inspiring thoughts of sweet and delicate tastes and scents, PANTONE 13-1023 Peach Fuzz tempts the tastebuds with thoughts of delectable fruits and delicious treats that continue to please.


The Pantone Color System originated in 1963 and helped solve the problem of complicated colour matching in the print industry. Ever since Opus has been around (we were founded in 1977), Pantone has been the easiest and best way for us to match colours. Every colour, in every tone and tint, was given a number to classify it. Pantone has been the go-to colour matching system for those in the design and print industry, as well as paint, textile and plastic industries around the world.

Let's create

How are you going to use this colour theme in your packaging and print creatives in 2024? If you would like to see your ideas or designs in print, give us a call or drop us an email and we’ll be happy to create your idea in this year’s colour trend.


Published: January 2024.

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Explore more about the Pantone Color of the Year and delve into additional details about the colour. Visit:  www.pantone.com/color-of-the-year/2024

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